1. Introduction

1.1 Purpose

This Product Requirements Document (PRD) outlines the requirements for a new e-commerce platform with advanced search and recommendation features. The platform aims to provide a seamless shopping experience for customers and a powerful management system for merchants.

1.2 Product Vision

Create a modern, scalable e-commerce platform that increases conversion rates by 25% and average order value by 15% compared to the current solution.

1.3 Target Audience

• Primary: Online shoppers (18-45 years old)
• Secondary: Merchants and store administrators
• Tertiary: Affiliate marketers and partners